About

Pirathon

Pirathon produces a range of full bodied Shiraz (Syrah) encompassing the great flavour, texture and structure of the north-western Barossa. Pirathon is highly awarded wine brand with many medals and trophies won at wine competitions around the world.

  

History

“Pirathon” is an ancient word meaning prince, peak, summit etc and was an ancient city located in the current state of Israel. We were fascinated by the name “Pirathon” as it's quite different sounding than other wine brands. The North-Western Barossa is well known for its Shiraz grapes and we came up with the idea of putting a map of North-Western Barossa on the label along with using an arrow on the label. In the original design, the arrow was pointing North but we thought an arrow will go well with the “Pirathon” meaning of peak/summit so we then decided to turn the arrow 45 degrees to the left so that it is pointing to the North-West. The arrow was then stylised and coloured. We then put all the components together to form the final Pirathon label – A map of North-Western Barossa highlighted by the stylised arrow pointing to the North-West which all corresponds with the meaning of the word.

In essence, Pirathon is an ancient word for pinnacle and we believe Shiraz is the pinnacle grape of the Barossa and that the north-western Barossa is the pinnacle sub-appellation for Shiraz.

Originally set up by the Kalleske family the Pirathon brand was sold in late 2017 and has continued to go from strength to strength. The Kalleske family created an excellent brand and award-winning wine with Pirathon Wines. Our aim is to further support this excellent foundation to ensure the business grows organically and sustainably over the long term.